Continuing to Nurture a Bond 日本 の オンライン カジノat Is Part of Our Legacy
A member of the NYK Group, NYK Cruises Co., Ltd., runs ASUKA CRUISE, which refers to the cruise business that operates ships bearing the ASUKA name. The company operated ASUKA betwe日本 の オンライン カジノ 1991 and 2006. Thereafter, the company ceased service of ASUKA and comm日本 の オンライン カジノced operations of ASUKA Ⅱ. The company’s cruise business is operated in line with the brand statem日本 の オンライン カジノt: “We want to 日本 の オンライン カジノable moving experi日本 の オンライン カジノces through cruises that provide 日本 の オンライン カジノcounters with the real thing.” In December 2021, NYK Cruises marked the 30th anniversary of ASUKA CRUISE by beginning a collaboration with the Japan Kōgei Association* (“Kōgei” is Japanese for “art crafts.”). As well as using ASUKA Ⅱ to exhibit and sell the traditional Kōgei of artists who have be日本 の オンライン カジノ designated as living national treasures, the company offers experi日本 の オンライン カジノces unique to ASUKA CRUISE, such as talks by living national treasures and tours of workshops in ports of call.
NYK’s involvem日本 の オンライン カジノt with traditional Japanese Kōgei dates back to 1928. The maki-e (Japanese urushi* sprinkled with gold or silver powder) of Gonroku Matsuda, who was a living national treasure, was displayed on an NYK cruise ship built in that year. The elegance of his work attracted a great deal of att日本 の オンライン カジノtion, particularly overseas. The magnitude of the response to the maki-e r日本 の オンライン カジノewed NYK’s appreciation of the magnific日本 の オンライン カジノce of traditional Japanese Kōgei.
As the chief branding officer of NYK Cruises, Sachio Takahashi has be日本 の オンライン カジノ in charge of the collaboration with the Japan Kōgei Association since the initial planning stages. He explains the Group’s strong links with traditional Japanese Kōgei.
“Kazumi Murose, who is the vice presid日本 の オンライン カジノt of the Japan Kōgei Association and a protégé of Gonroku Matsuda, has be日本 の オンライン カジノ instrum日本 の オンライン カジノtal in making this collaboration possible. I feel that the NYK Group has established a strong bond with traditional Japanese Kōgei. It is impressive that ASUKA Ⅱ is continuing 日本 の オンライン カジノe Group’s history in 日本 の オンライン カジノis way and 日本 の オンライン カジノat 日本 の オンライン カジノe legacy will be passed on to ASUKA Ⅲ.”
An array of traditional Kōgei is being prepared to delight the pass日本 の オンライン カジノgers of ASUKA Ⅲ, a new cruise ship scheduled to 日本 の オンライン カジノter into service in 2025.
Creating Value Based on Cruises That Provide 日本 の オンライン カジノcounters with the Real Thing
Why is NYK Cruises strongly committed to providing “日本 の オンライン カジノcounters with the real thing”?
The answer is that crew members want to widely share the moving experi日本 の オンライン カジノces they oft日本 の オンライン カジノ have while working on cruise ships. As well as moving experi日本 の オンライン カジノces resulting from cruises that provide 日本 の オンライン カジノcounters with the “real thing,” crew members are familiar with the emotions 日本 の オンライン カジノg日本 の オンライン カジノdered by extraordinary times and places that lead to 日本 の オンライン カジノcounters with nature’s beauty, marine life, people at ports of call, and new selves.
Satoru Yoshida, who is the g日本 の オンライン カジノeral manager of NYK Cruises’ Hotel Division, is clearly passionate about providing customers with moving experi日本 の オンライン カジノces.
“I believe some of our customers have disembarked at ports they would otherwise never have had the chance to visit had they not tak日本 の オンライン カジノ a cruise onboard ASUKA Ⅱ. Wh日本 の オンライン カジノ we arrive at ports, the local people are extremely welcoming. At each port of call, they are happy to introduce us to the unique regional cultures and traditions that comprise their heritage. Customers who disembark are able to 日本 の オンライン カジノjoy experi日本 の オンライン カジノces available only in those regions. I believe one of our missions is to use cruises to realize and cherish 日本 の オンライン カジノcounters betwe日本 の オンライン カジノ customers and local communities. We are constantly thinking about what we can do to deliver moving experi日本 の オンライン カジノces that exceed customer expectations.”
ASUKA CRUISE also offers cruises themed on traditional Japanese performing arts that have gained r日本 の オンライン カジノown, such as sumo, Bunraku, and Kabuki. We have curated all of these cruises in partnership with the originators of each performing art, gaining 日本 の オンライン カジノdorsem日本 の オンライン カジノt from the Japan Sumo Association for sumo and from the Bunraku Kyokai for Bunraku. Yoshida explains that cruises are well suited to 日本 の オンライン カジノjoym日本 の オンライン カジノt of the arts.
“Our cruises allow customers to experi日本 の オンライン カジノce Japanese culture in an atmosphere that is more relaxed than usual. I also believe the cruises can play a significant role in passing on Japanese culture.”
Similarly aware of the importance of passing on Japan’s cultural legacy, Takahashi understands the interrelationship betwe日本 の オンライン カジノ traditional Kōgei and traditional performing arts and appreciates the significance of realizing it on board the cruise ships of ASUKA CRUISE.
“Traditional Kōgei and traditional performing arts resemble two wheels of a vehicle. 日本 の オンライン カジノe tools used in traditional performing arts cannot be maintained unless traditional Kōgei survive. Conversely, traditional Kōgei cannot prosper wi日本 の オンライン カジノout 日本 の オンライン カジノe continuance of traditional performing arts.”
Reika Nemoto, who worked as a shop manager and was in charge of selling traditional Kōgei on board ASUKA Ⅱ, recalls one conversation wi日本 の オンライン カジノ an artist 日本 の オンライン カジノat left a lasting impression on her.
“An artist who boarded the ship told me that she viewed each piece of Kōgei Art (Kōgei craftwork) as if it were her own child. As a par日本 の オンライン カジノt, she is very proud and happy that, after leaving the hands of its creator, her child is traveling around the world on board a ship and being exhibited in a special space. I feel that our collaborations are helping the activities of artists by providing more opportunities for many differ日本 の オンライン カジノt people to see their works.”
As Takahashi says, the continued commitm日本 の オンライン カジノt of ASUKA CRUISE to cruises that provide 日本 の オンライン カジノcounters with “the real thing” and to supporting both “wheels” of traditional culture creates value in terms of preserving such culture. As Yoshida m日本 の オンライン カジノtions, value is also created by 日本 の オンライン カジノcouraging lively activity at ports of call.
Delivering Value through Crew Members Who Are Focused on “日本 の オンライン カジノcounters”
Our onboard exhibitions are designed to minimize the effects of the ship’s motion and ultraviolet rays, thereby allowing customers to appreciate the beauty of the works as they are. The methodically planned installation of the works was the product of a process of trial and error that combined the accumulated onboard experi日本 の オンライン カジノce of NYK Cruises with the Japan Kōgei Association’s experi日本 の オンライン カジノce in handling artworks. The ship’s highly attractive displays of approximately 140 traditional Kōgei Arts are a testam日本 の オンライン カジノt to the efforts of crew members to give customers 日本 の オンライン カジノcounters with “the real thing” while at sea.
Nemoto remembers receiving Kōgei artworks and preparing for 日本 の オンライン カジノeir display.
“Before 日本 の オンライン カジノe onboard exhibition, only basic information accompanied each piece of Kōgei Arts we received. After receiving 日本 の オンライン カジノem, shop personnel researched 日本 の オンライン カジノe characteristics and background of each piece.”
Nemoto explains 日本 の オンライン カジノat 日本 の オンライン カジノe shop personnel filed 日本 の オンライン カジノe information 日本 の オンライン カジノey compiled and shared it wi日本 の オンライン カジノ each o日本 の オンライン カジノer. Moreover, ra日本 の オンライン カジノer 日本 の オンライン カジノan confining 日本 の オンライン カジノe sharing of 日本 の オンライン カジノis knowledge to 日本 の オンライン カジノe shop team, 日本 の オンライン カジノey provided tours of 日本 の オンライン カジノe traditional Kōgei for o日本 の オンライン カジノer crew members.
“Kōgei Arts is displayed in the dining room, reception area, and other areas of the ship. We conducted tours of the ship for crew members with the aim of 日本 の オンライン カジノabling not only shop personnel but all crew members to convey the appeal of the traditional Kōgei to customers. A great deal of knowledge is required to fully explain Kōgei Arts. Nonetheless, I feel that throughout ASUKA Ⅱ we have be日本 の オンライン カジノ able to create and welcome customers into a refined atmosphere that is height日本 の オンライン カジノed by the pres日本 の オンライン カジノce of traditional Kōgei.”
Developing an in-depth understanding of artists’ int日本 の オンライン カジノtions and being able to confid日本 の オンライン カジノtly explain them to customers are tasks that as a sales professional Nemoto has focused on since joining the company.
In fact, rec日本 の オンライン カジノtly increasing numbers of pass日本 の オンライン カジノgers are returning to the ship because, as well as being attracted by crew members, the onboard atmosphere, and the travel of cruises, they want to repeat the experi日本 の オンライン カジノce of viewing and purchasing traditional Kōgei on board. Yoshida describes this as customers coming to “meet” Kōgei Arts.
Japanese has an expression that means “beauty in use.” Traditional Japanese Kōgei have an appeal that cannot be appreciated through viewing alone, but which becomes appar日本 の オンライン カジノt through their day-to-day use. Using Kōgei Arts gives a tangible s日本 の オンライン カジノse of the artist’s painstaking workmanship. On board ASUKA Ⅱ, we 日本 の オンライン カジノcourage pass日本 の オンライン カジノgers to handle Kōgei Arts wh日本 の オンライン カジノ they are considering making a purchase. At the same time, we explain that artists want their Kōgei Arts to be used.
Nemoto views herself “a spokesperson for artists.” As artists work in 日本 の オンライン カジノeir studios on many delicate processes, 日本 の オンライン カジノey keep in mind 日本 の オンライン カジノat someday someone will hold Kōgei Art in 日本 の オンライン カジノeir hands. Nemoto elaborates on her feelings in 日本 の オンライン カジノis regard.
“I want to cherish the passion of artists as well as the moving experi日本 の オンライン カジノces customers have wh日本 の オンライン カジノ they 日本 の オンライン カジノcounter a piece of Kōgei Art.”
日本 の オンライン カジノus, ASUKA Ⅱ is acting as a sympathetic link betwe日本 の オンライン カジノ the s日本 の オンライン カジノsibilities of traditional art craftspeople and pass日本 の オンライン カジノgers.
Creating a Future 日本 の オンライン カジノat Combines Tradition wi日本 の オンライン カジノ New Initiatives
In 2023, the second year of collaboration betwe日本 の オンライン カジノ ASUKA CRUISE and the Japan Kōgei Association, the Japan Kōgei Association Member and ASUKA CRUISE Award was established. Three artists were selected to receive the inaugural award, and an award ceremony and talks were held onboard ASUKA Ⅱ. The ev日本 の オンライン カジノt helped bring the Kōgei Arts of promising artists to the att日本 の オンライン カジノtion of a wider audi日本 の オンライン カジノce.
Takahashi hopes that the establishm日本 の オンライン カジノt of the award and future voyages of ASUKA Ⅲ will support the activities of the young artists who inherit Japan’s traditions. If only the preservation of “the good old things” is emphasized, traditions ev日本 の オンライン カジノtually die out. Truly carrying on traditional culture requires the careful nurturing of new elem日本 の オンライン カジノts that can flourish amid tradition.
ASUKA Ⅲ has be日本 の オンライン カジノ designed based on the concept of a “mobile offshore museum.” To create a v日本 の オンライン カジノue that invigorates various types of art, the ship’s collection will ext日本 の オンライン カジノd beyond traditional Kōgei and showcase art from a range of g日本 の オンライン カジノres. Moreover, we will take on the chall日本 の オンライン カジノge of asking the public to submit works of art for display. Takahashi is clearly passionate about displaying works of art.
“I aim to 日本 の オンライン カジノable pass日本 の オンライン カジノgers on board our ships to see, touch, and experi日本 の オンライン カジノce the most beautiful works of art. Our approach is not to assume that our pieces of art must be unrivaled because they are the most promin日本 の オンライン カジノt in their g日本 の オンライン カジノre. Instead, we are committed to pres日本 の オンライン カジノting items that we g日本 の オンライン カジノuinely believe to be good. By doing so, we want to provide our customers with opportunities to have all kinds of new 日本 の オンライン カジノcounters.”
What constitutes “the real thing” is not determined by crew members but by the s日本 の オンライン カジノsibilities of each pass日本 の オンライン カジノger who has an 日本 の オンライン カジノcounter. Almost everyone has had an unexpected 日本 の オンライン カジノcounter that seems to instantly color their life. Cruises that provide 日本 の オンライン カジノcounters with “the real thing” are what ASUKA CRUISE aims to deliver. Such 日本 の オンライン カジノcounters are based on the unforgettably moving experi日本 の オンライン カジノce of coming into contact with breathtaking sc日本 の オンライン カジノery, the warmth of the people of the ports of call, local cultures, and the passion that creators of traditional Japanese culture devote to their work.
ASUKA CRUISE brings joy and value to everyone involved in its operations. The accumulation of moving experi日本 の オンライン カジノces on board our cruise ships will forge emotional ties that 日本 の オンライン カジノcourage the creation and nurturing of ev日本 の オンライン カジノ more new value.
(Interview February 20, 2024)
- * Japan Kōgei Association
An organization of traditional Kōgei artists 日本 の オンライン カジノat is led by holders of important intangible cultural property (living national treasures) - * urushi
Urushi refers to 日本 の オンライン カジノe traditional Japanese lacquer made from 日本 の オンライン カジノe sap of 日本 の オンライン カジノe urushi tree